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Best For Sport

New b2b platform
for russian sporting goods market

18 – 20 February 2021
Gostinyi dvor, Moscow, Russia


  • Demonstrate latest collections of sporting goods.
  • Create an effective business platform for the development of cooperative relations between manufacturers, suppliers and retailers.
  • Increase of international business cooperation in the production and distribution.
  • Extend the assortment of sporting goods on the market.
  • Promote the use of modern technologies in the sporting goods industry.
  • Open new opportunities in E-Sports.


  • International B2B exhibitions - twice a year.
  • Conferences, seminars and master classes.
  • Businesses missions and matchmaking.
  • Development of information hub for sports industry based on website


The attractiveness of the sporting goods market and its high share in the consumer market segment are determined by the growing popularity of an active lifestyle, the importance of improving the quality of life and immunity through sports, and the fashion for sports style.

Overcoming the negative impact of COVID-19 on the sports industry is possible through optimizing marketing strategies, diversifying production and sales, and developing new forms of cooperation between market players.

BFS offers promising opportunities in Russian Market.

  • Being the biggest market in Eastern Europe Russia has significant potential for the development of retail trade in sports goods.
  • The share of domestic producers is 11%.
  • Only 30% of world sporting goods assortment are presented in the market.
  • Government strategy for the development of the sports industry stimulates the increase of the number of citizens who regularly engage in physical culture, sports and fitness. It envisages the growth of the planned indicators of sports activity of the country's population up to 55% by 2035.

Next BFS event

18 – 20 February 2021

Gostinyi dvor, Moscow, Russia

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