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International B2B Exhibition
of Sporting Goods and Equipment


Best for Sport is the Number One event for the experts and retailers of the sport industry.

Best for Sport is the Number One event for the experts and retailers of the sport industry.

The International B2B exhibition for sport goods and equipment Best for Sport will take place from 20 to 22 January in Crocus Expo exhibition center and it will be the crucial event for the sport retailers.

The exhibition unites both the leading industry operators and the new brands willing to explore the Russian market. Best for Sport is an efficient arena for communication and building the partnership, as well as for getting the most relevant information on the market and for sharing successful cases.

The participation has been already confirmed by the representatives of Scandinavian Outdoor Group, uniting such brands as Kivat, Reima, Didrikson, Bergans, Halti, Hilleberg, Nordisk, Thule, Viking, Wildo and many others.

A big block will be created by the exhibitors from Taiwan and China – the countries which always offer great opportunities for the contract manufacture of sport goods.

The visitors will be able also to examine the collections presented by the manufacturers from Spain, Denmark, India, Uzbekistan and Russia.

A number of business sessions will be held in the framework of the exhibition, and they will be dedicated to the key issues of the development of the sport industry in the world markets. 

One of the most important speakers will be Michael Nendwich, the President of the European Federation of Sport Retail (FEDAS), Member of the Directors Board of the European Federation of Sport Goods (FESI), Director of the Austrian Federation of Sport Retail (VSSÖ).

Mr. Nendich is one of the leading world experts in the sport industry and he will dwell on 5 key trends which determine the development of the sport industry in his presentational master class

  • What the European sport retail looks like now      
  • Which strategy must be chosen – multichannel or omnichannel                 
  • What is the customer’s choice – webrooming or showrooming

The themic sections dedicated to the development of skiing industry, water sports, light athletics and soccer will be organized on several conference grounds. The representatives of respective federations and sport schools are invited to participate in the case-sections.

If you want to take part in one of the discussions and to share your experience, please send your request to with the subject “Business program”.

"I like doing what the others can’t, that’s why I am the winner!"

Jay Cutler, American bodybuilder and actor, four-time Mr. Olympia winner

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