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Best For Sport

Innovative b2b platform
for Russian sporting goods market

Gostinyi dvor, Moscow, Russia
18 – 20 February 2021

Reserve a booth

Warning: The Best for Sport Trade Fair (BFS) management informs sporting goods market participants of changes to the dates of the 2021 event.
The COVID 19 pandemic has affected all areas of life around the world, including sports and the exhibition industry. The current situation does not allow market players to plan clearly their participation in exhibitions in the first quarter of next year. Given the current realities, the organizers of the Best for Sport exhibition are forced to make a decision to postpone the exhibition from February 18-20 to June-July 2021. Exact dates will be announced later.

The main goal of BFS is to promote the innovative development of the sporting goods industry and provide access to the Russian market for international sports brands and technologies.

BFS platform events include b2b exhibitions, conferences, presentations and business meetings.


effective business platform of new generation for expanding cooperation between manufacturers, suppliers and retailers
development of international cooperation in the field of production and distribution
entering gate to Russian market

Russian market key features:

  • biggest market in Eastern Europe with significant potential for sporting goods retail
  • increasing number of citizens who regularly engage in physical culture, sports and fitness
  • state support mechanisms for innovative industrial development
  • the share of domestic producers is 11%
  • only 30% of the world's sporting goods assortment is represented on the market

"I like doing what the others can’t, that’s why I am the winner!"

Jay Cutler, American bodybuilder and actor, four-time Mr. Olympia winner

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