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Best For Sport

International Business Conference
Sport. Trends. Innovations. Retail

January 20-21, 2020

Bldg. 1, 6/1, Ilyinka st., Moscow, 109012

Only practical cases and solutions from those who have already reached the success – at the conference "Sports. Trends. Innovations. Retail"



January 20

The guests are welcome at

9:30 - 09:50

Vladimir Krupochkin

Director for Development of the international business-platform for sport goods Best for Sport.

Subject: The welcome speech and the presentation of the project Best for Sport.

09:50 - 10:00

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Stepanov Alexey Vasilievich

Publisher, Director General of ANO “Forum “Sportivnaya Derzhava”; Vice-president of The Union of Mountain ski industry.

Subject: Everything will be all right. The expert evaluation of the Russian market of sport goods.

10:00 - 10:20

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Tatyana Polukhina

President of the National public organization "Federation of fitness aerobics of Russia"
Member of the Council for the development of the public sport, under the Government of the Russian Federation.
Member of the managing board of EuroActive – the European Association for fitness and health, representing the fitness issues in the Europarliament.

Subject: Fitness as a new market of sport goods and services, the efficient development and promotion.

  • - Fitness as a part of the public sports;
  • - Worldwide experience of the fitness industry;
  • - Fitness trends - 2020.

10:20 - 10:40

Sergey Tuvetsky

Director for quality and development

Subject: How to make sports affordable for the majority?

  • - Focus on people;
  • - Care for the planet;
  • - Increase in company profit.

10:40 - 11:20

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Taras Caschuk

Hoka One One Brand-manager

Subject: Why is the retail in decay?

  • - What does the modern sport retailer look like now, which problems does he have?
  • - The cost and value of the promotion channels;
  • - Trends - 2020;
  • - If you are completely all right, most probably, you degrade.

11:20 - 12:00

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Coffee break

12:00 - 12:20

Michael Nendwich

The President of the European Federation of Sport Retail (FEDAS), Member of the Directors Board of the European Federation of Sport Goods (FESI), Director of the Austrian Federation of Sport Retail (VSSÖ). Mr. Nendich is one of the leading world experts in the sport industry and he will dwell on 5 key trends which determine the development of the sport industry in his presentational master class

  • - What the European sport retail looks like now;
  • - Which strategy must be chosen – multichannel or omnichannel;
  • - What is the customer’s choice – webrooming or showrooming.

12:20 - 13:20

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Kirill Ostapenko

Founder, Director General of VeloDrive.

Subject: Starting formats – from a next door kiosk to the world of bicycles.

13:20 - 13:50

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Serafima Bykanova

AliExpress manager for the business development.

Subject: practical sales at the marketplace.

  • - Project for joint venture: Alibaba and;
  • - Operation of a local marketplace;
  • - Top 10 mistakes in the sales at the marketplace.

13:50 - 14:20

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Ekaterina Eliseeva

Commercial Director. Business coach for business owners.

Experience: 15 years of carrier in retail (garments). Increased the sales and took 5 clients’ stores in different cities to the prefixed sales level in 2019. Works as tutor and consultant with the owners of retail stores, offering tools and systems for the efficient operation of the store.

Subject: How the small and non-chain sport shop formats conquer the market. Examples, numbers and ideas.

  • - I will give several examples of store formats in the sport and sport-casual segments in different cities. (2 examples of our clients);
  • - Secrets of their profit and the customers’ loyalty. How they sell and to whom;
  • - Do such stores have any future and how do they plan to survive?

14:20 – 15:00

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Boris Agatov

Expert for implementation of the innovations in the retail.

Subject: The stores are losing their sales areas. The customers takes the retail in his hands. Which marketing does the new retail need?

The customer’s behavior is dramatically changing, new formats emerge, new types of commerce, the offline stores are transforming very quickly. New sales models for the garments appear in the market and they involve millions of people. Which tools are necessary for the efficient work, which format of the store is in the vanguard now and which one can be called obsolete.

15:00 – 15:30

Klushenkov Yurij Aleksandrovich

Executive MBA
Director General of Sport Express Group
Member of the General Board of Delovaya Rossiya
Commissioner for the protection of entrepreneurs in the field of sports nutrition, biologically active additives and fitness.

Subject: Global competition to win the customer. Functional nutrition as a modern instrument to increase the sales in the sports retail.

  • - Functional nutrition – a new formula for the growth of the world sports industry;
  • - The customer’s new image. The transformation from a niche product to the global market;
  • - Involving the constant customers into the sports retail.

15:30 – 16:00

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January 21

The guests are welcome at

9:30 - 09:50

Vladimir Krupochkin

Director for Development of the international business-platform for sport goods Best for Sport.

Subject: The welcome speech and the presentation of the project Best for Sport.

09:50 - 10:00

Mr. CHANG, Shih-chang

Head of Moscow representative office of Taipei World Trade Center

Subject: «Taiwan: Source of Trending Sports»

  • - Brief of Taiwan sports industry;
  • - Famous products and companies;
  • - Strength and advantage about Taiwan smart industries;
  • - Opportunities in business with Taiwan.

10:00 - 11:00

Yaroslav Savin

ex CEO Vostok Invest, Under Armour dealer

Subject: Fatal mistakes of retail

  • - «Repetitious errors» in the project’s quick start;
  • - Resolving the problems of the quick growth;
  • - The pain and the rules in the interaction between the franchisee and the brand.

11:00 - 11:40

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Vladimir Bogdanov


Subject: Promotional tools of BASK

  • - Large scale publicity campaigns require big expenses. There are affordable tools which allow a stable growth;
  • - The outdoor-market. Building the reputation. Forming of the target audience. Leaders in opinions;
  • - The problems in meeting a new audience – the city. The new marketing strategy. The new targets in the communication. How to preserve the reputation and the history for the new audience.

11:40 - 12:20

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Coffee break

12:20 - 12:40

Alexander Petrukhin

Shareholder in X-MARATHON

Subject: UGC (user generated content) – the original user’s content, one of the best tools for the cooperation with the target audience. The example -

  • - the marathon idea;
  • - mechanics of implementation;
  • - examples of the UGC content and how it works;
  • - the results of the marathon;
  • - the further plans for the development of the First UGC Agency project.

12:40 - 13:20

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Denis Tomashevsky

Director General of Quiksilver

Subject: The stores of Boardriders Group as a communication platform for the brands and the centers of involvement of the audience into the world of the action sports;

  • - The transformation of the monobrand and multibrand store concept in the centers of community brands;
  • - The modern stores as an efficient BTL platform;
  • - Boardspeakers – the new instructional project in the action sports industry;
  • - Development of the loyal audience in order to create the brand lawyers.

13:20 - 14:00

Georgij Perelman

Owner of Perelman Group

Subject: How to motivate the salesmen for the new goals?

  • - What are the reasons of demotivation?
  • - How to point out the motivation factors?
  • - And how to maintain a high level of involvement?

14:00 - 14:40

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Coffee break

14:40 - 15:00

Irina Evsyukova

Deputy Director General of PSKO (the Russian Union of Tanners and Shoe-makers)

Subject: Introduction of labeling

15:00 - 15:30

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Dolgoev Aleksandr

Business Analyst of CRPT (Center for the Development of Perspective Technologies)

Subject: Introduction of labeling

15:30 - 16:00

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Marina Vakulenko

Import-Export expert
Member of Directors Board of Eurotransexpeditsia, international forwarding company and customs representative since 1997.

Subject: Introduction of labeling

16:00 - 16:30

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