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Best For Sport

Innovative b2b platform
for Russian sporting goods market

Gostinyi dvor, Moscow, Russia
18 – 20 February 2021

Reserve a booth

The main goal of BFS is to promote the innovative development of the sporting goods industry and provide access to the Russian market for international sports brands and technologies.

BFS platform events include b2b exhibitions, conferences, presentations and business meetings.


effective business platform of new generation for expanding cooperation between manufacturers, suppliers and retailers
development of international cooperation in the field of production and distribution
entering gate to Russian market

Russian market key features:

  • biggest market in Eastern Europe with significant potential for sporting goods retail
  • increasing number of citizens who regularly engage in physical culture, sports and fitness
  • state support mechanisms for innovative industrial development
  • the share of domestic producers is 11%
  • only 30% of the world's sporting goods assortment is represented on the market

"I like doing what the others can’t, that’s why I am the winner!"

Jay Cutler, American bodybuilder and actor, four-time Mr. Olympia winner

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